How to Set Up Google Analytics eCommerce Tracking For Altru
The first step to getting Google Analytics tracking set up correctly with Altru by Blackbaud is to figure that eCommerce and enhanced eCommerce are enabled in Google Analytics.
If you have not setup Google Analytics with Altru you must first complete that step before you can move into tracking cart transactions with Altru. Not sure how to do this? Get in contact with us.
Login into your Google Analytics account and make sure you are under the correct account you will be enabling eCommerce and eCommerce enhanced.
Then you are going to want to enable Ecommerce and Enhanced Ecommerce Reporting inside of the Ecommerce Setup Screen.
Ecommerce basic module only allow you to add items and link them with a transaction, but it does not allows you to remove items from shopping cart.
Enhanced eCommerce tracking module you can track all the customer shopping experience, including adding and removing items from shopping cart.